What you say about yourself is almost as important as what you do. I'll help you get the right messages out to the right audience.
Our words pack a promise. Whether you're a job seeker, a nonprofit or a corporation, it's vital that your messages reflect your true potential and the benefits you offer.
This is the heart of good branding: Strong messages that clearly state what you offer, providing focus to your talents and make it crystal clear why people should do business with you.
I'm a marketing communications professional who can help you build an irresistible brand identity. I believe the best brands, personal and corporate, are built on strategic insights and research, then promoted with messages so clear and crisp it's immediately obvious what you have to offer.
Branding and Messaging
I bring data-driven insights into the messaging you need to achieve your bottom-line goals. I begin every client relationship with a discovery process that digs deep into who you are and the opportunities you have. (And there are always some; maybe you just can't see them.) From there I point you in the right direction with a brand voice, the right content for your audience and an online presence that shortens the sales cycle.
► Brand positioning and strategy
► Content strategy
► Web strategy and content
► Public relations
► Social media coaching, strategy and policies
I've secured coverage for my clients in top-tier publications such the New York Times, the Washington Post, the Huffington Post and USA Today. My insights on branding and strategy have been featured on ABC News Australia, PR Daily, Inc., U.S. News and World Today, and many more.
Let me help shine a spotlight on your organization's remarkable products and services.
Personal Branding and LinkedIn
Your LinkedIn profile is your indispensable online business card and possibly your most affordable and effective tool for success. As a LinkedIn Top Voice, I can help you craft a profile that paints a clear picture of who you are, what you have to offer, and why you're the solution to someone's problem.
With the right tools and resources, your employees can be your most powerful brand ambassadors. I create the documents that empower them to act on your behalf with confidence; I can also train your staff to use them well.
► Style guides (brand and content)
► Templates for internal communications
► Social media policies